Spillehallen
Advertising campaign
<span data-metadata=""><span data-buffer="">We created an exciting 3D universe to depict the feeling of gaming in a full-funnel campaign
<span data-metadata=""><span data-buffer="">Spillehallen produces slot machines. Back in the day they were physical - now they are digital – but they have always delivered the same original excitement to their users. Our campaign captures this feeling and shows what it is like to have an arcade in your pocket.
Spillehallen wanted to aim their new campaign at 3 different target groups, so we recreated the Spillehallen games with best penetration in each group in 3D, and made them each the stage for a story about what it feels like to be able to fill all the little breaks in a day with cool games.<span data-metadata="">
Female Gambler
<span data-metadata=""><span data-buffer="">The ads targeting female gamblers took place in Coco Bananas beach paradise and showed how a boring wait at the hairdressers can become the most entertaining part of the day.<span data-metadata="">
Hopeful gambler
<span data-metadata=""><span data-buffer="">The ads targeting male gamblers were moved to a viking universe where Harald Blåtand challenged the man to win a jackpot while waiting at the car wash.<span data-metadata="">
Across platforms
<span data-metadata=""><span data-buffer="">We created the main characters
from the most popular games in
highly detailed 3D. In this way we
could animate that character for
both TVCs, OLVs and all sorts of
animated banners across all the
channels and platforms the
campaign came out on.
<span data-metadata=""><span data-buffer="">Banners
<span data-metadata=""><span data-buffer="">A big part of the campaign was banners across various online platforms. Our stories seamlessly adapted to whatever format each platform needed because flexibility was built into the concept itself.<span data-metadata="">
<span data-metadata=""><span data-buffer="">One universe - six games
<span data-metadata=""><span data-buffer="">As Spillehallen expands their portfolio the new characters are built in 3D and added effortlessly to the universe - and the marketing campaign.
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Copenhagen
Skt. Petri Passage 5, 2
1165 Copenhagen
+45 31 79 49 00
Marvelous
Stockholm
Grev Turegatan 11A
114 97 Stockholm
+468 56 30 14 00
Marvelous
Oslo
Bryggegata 7
0250 Oslo
+47 22 54 38 80
Marvelous
Helsinki
Perämiehenkatu 12 E
00150 Helsinki
+358 207 426 700
